Brand Perception Survey Template

What is in the Brand Perception Survey template?

The Brand Perception Survey template holds 5 questions, 3 of which must be answered before it can be submitted and 2 of which are optional. Between them they capture single-choice answers, multi-select answers, an agreement scale, a 0–10 Net Promoter Score and longer written comments.

Broken down by field type, the Brand Perception survey is 2 choice questions, 2 rating scales and 1 comment boxes.

The 2 choice questions in the Brand Perception survey between them offer 10 preset answers, and every one of those labels is editable — the wording listed below is a starting point, not a fixed list.

When should you use the Brand Perception Survey template?

The Brand Perception Survey is filed under “Brand”, “Perception” and “Research”, in the Marketing & Agencies part of the library, where it is aimed at agencies and in-house teams gathering input from a client or an audience. Understand how your audience perceives your brand and its values.

Surveys get answered wherever the respondent already is — a link in an email, a QR code on a receipt, a tablet handed across a counter, or a kiosk-locked device left on a stand. At 5 questions, only 3 of them required, the Brand Perception survey is short enough to finish in one sitting, which is what keeps completion rates up.

Does the Brand Perception Survey work offline?

Yes. Once the Brand Perception Survey is published, the 5 fields and every answer option are stored on the device, so the survey opens and completes with no connection at all. Each response is written to the device first and queued; when signal returns it syncs on its own, keeping the time it was actually captured rather than the time it uploaded.

Because all 5 fields in the Brand Perception Survey are text and choice inputs, a queued response is tiny and syncs the moment any connection appears — a shared hotspot is plenty. Kiosk mode locks a tablet to this survey alone, so the next person cannot wander into anything else.

How do you customise the Brand Perception Survey template?

Open the Brand Perception survey in the builder and all 5 questions land as editable fields — nothing is locked to the template. Rewrite the wording, drag fields into a different order, flip any of the 3 required fields to optional (or the other way round), and add anything missing from the 20+ field types in the builder.

The Brand Perception survey's 10 preset answers are the fastest thing to make your own: swap in your own product names, sites or departments and it reads as if you wrote it from scratch.

The Brand Perception Survey runs on a single screen as it stands. Add a page break to split its 5 fields across several, or conditional logic to hide fields that an earlier answer has made irrelevant.

Nothing about the Brand Perception Survey stays Survtapp-branded, either: your logo, your colours and your own URL slug replace ours, so the 5 fields you publish read as part of your own site rather than as a template someone downloaded.

What happens to the responses you collect?

Every response from the Brand Perception survey lands in one place with its timestamp, the agent who collected it and, where the device allows, where it was captured. From there the Net Promoter Score is scored and charted for you, each of the 2 choice questions gets a bar or pie breakdown and written comments are listed in full rather than summarised away.

Export the lot to CSV, Excel, JSON or PDF whenever you want it elsewhere, or set a trigger so a response from the Brand Perception Survey emails the right person the moment it arrives. Data is held in Canada, the responses stay yours, and you can export or delete them at any time.