{"id":301,"date":"2017-03-15T13:09:11","date_gmt":"2017-03-15T07:39:11","guid":{"rendered":"https:\/\/www.survtapp.com\/blog\/?p=301"},"modified":"2022-06-18T01:28:29","modified_gmt":"2022-06-18T05:28:29","slug":"using-a-net-promoter-score-software-for-your-brand","status":"publish","type":"post","link":"https:\/\/www.survtapp.com\/blog\/using-a-net-promoter-score-software-for-your-brand\/","title":{"rendered":"Using a Net Promoter Score Software for your Brand"},"content":{"rendered":"<p>What is a Net Promoter Score?<\/p>\n<p>The Net Promoter Score is an index ranging from -100 to 100 that calculates the willingness of a customer to recommend a brand\u2019s product or service to others. It is used as an envoy for measuring the customer\u2019s overall satisfaction with a company\u2019s product or service and loyalty to the brand.It was developed by Fred Reichheld, Bain &amp; Company in 2003.<\/p>\n<p>7 Ways how NPS helps in transforming business<\/p>\n<ol>\n<li>Determining Pillars for marketing strategies.<\/li>\n<li>Provides Accurate Reports<\/li>\n<li>Gives Powerful Insights<\/li>\n<li>Encourages customer feedback<\/li>\n<li>Lower customer churn rate<\/li>\n<li>Improves customer relationships<\/li>\n<li>Enhances lifetime value of your customers<\/li>\n<\/ol>\n<p>You can collect information about different aspects of your business using the Survtapp Web &amp; Mobile Platform. Survtapp Survey Software works like a Net Promoter Score Software which allows your brand to track how satisfied your customers are&nbsp;and if they&#8217;re willing to stay loyal to your brand.It\u2019s a useful metric that can offer quite a bit of insight into your customers and allow you to stay in touch with reality in terms of the customer&#8217;s experience<\/p>\n<p><strong>Summary:Net Promoter Score = Number of Promoters \u2013 Number of Detractors<\/strong><\/p>\n<ul>\n<li>A Promoter is a loyal customer of the brand and is willing to tell his friends and family about your brand and it&#8217;s usage.<\/li>\n<li>A Detractor is a displeased customer of the brand who is so unhappy with using your product or service that he is likely to (on a scale of 0 to 6 where 0 is highly likely and 6 is least likely) talk bad about your brand&#8217;s products and services.<\/li>\n<li>A Passive is a neutral customer who is neither pleased nor displeased and is generally of the viewpoint that he or she has not much to talk about your brand&#8217;s product or service.<\/li>\n<\/ul>\n<p>There are other analytical scores as well like Customer Experience Score, Customer Happiness Quotient, etc, but they provide short term solutions.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>What is a Net Promoter Score? The Net Promoter Score is an index ranging from -100 to 100 that<\/p>\n","protected":false},"author":3,"featured_media":939,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[2,5],"tags":[26,63,64,65,66,67],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Using a Net Promoter Score Software for your Brand - Survtapp Blog<\/title>\n<meta name=\"description\" content=\"Survtapp shares how to use a Net Promoter Score Software for your brand and retain customers\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.survtapp.com\/blog\/using-a-net-promoter-score-software-for-your-brand\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Using a Net Promoter Score Software for your Brand - Survtapp Blog\" \/>\n<meta property=\"og:description\" content=\"Survtapp shares how to use a Net Promoter Score Software for your brand and retain customers\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.survtapp.com\/blog\/using-a-net-promoter-score-software-for-your-brand\/\" \/>\n<meta property=\"og:site_name\" content=\"Survtapp Blog\" \/>\n<meta property=\"article:published_time\" content=\"2017-03-15T07:39:11+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-06-18T05:28:29+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.survtapp.com\/blog\/wp-content\/uploads\/2017\/03\/Using-a-Net-Promoter-Score-Software-for-your-Brand-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1280\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@nakul_mehra\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Nakul Mehra\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.survtapp.com\/blog\/#organization\",\"name\":\"Survtapp\",\"url\":\"https:\/\/www.survtapp.com\/blog\/\",\"sameAs\":[],\"logo\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/www.survtapp.com\/blog\/#logo\",\"inLanguage\":\"en-CA\",\"url\":\"https:\/\/www.survtapp.com\/blog\/wp-content\/uploads\/2021\/11\/cropped-logo-9.png\",\"contentUrl\":\"https:\/\/www.survtapp.com\/blog\/wp-content\/uploads\/2021\/11\/cropped-logo-9.png\",\"width\":256,\"height\":57,\"caption\":\"Survtapp\"},\"image\":{\"@id\":\"https:\/\/www.survtapp.com\/blog\/#logo\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.survtapp.com\/blog\/#website\",\"url\":\"https:\/\/www.survtapp.com\/blog\/\",\"name\":\"Survtapp Blog\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/www.survtapp.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.survtapp.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-CA\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/www.survtapp.com\/blog\/using-a-net-promoter-score-software-for-your-brand\/#primaryimage\",\"inLanguage\":\"en-CA\",\"url\":\"https:\/\/www.survtapp.com\/blog\/wp-content\/uploads\/2017\/03\/Using-a-Net-Promoter-Score-Software-for-your-Brand-1.jpg\",\"contentUrl\":\"https:\/\/www.survtapp.com\/blog\/wp-content\/uploads\/2017\/03\/Using-a-Net-Promoter-Score-Software-for-your-Brand-1.jpg\",\"width\":1920,\"height\":1280,\"caption\":\"Using a Net Promoter Score Software for your Brand\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.survtapp.com\/blog\/using-a-net-promoter-score-software-for-your-brand\/#webpage\",\"url\":\"https:\/\/www.survtapp.com\/blog\/using-a-net-promoter-score-software-for-your-brand\/\",\"name\":\"Using a Net Promoter Score Software for your Brand - Survtapp Blog\",\"isPartOf\":{\"@id\":\"https:\/\/www.survtapp.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.survtapp.com\/blog\/using-a-net-promoter-score-software-for-your-brand\/#primaryimage\"},\"datePublished\":\"2017-03-15T07:39:11+00:00\",\"dateModified\":\"2022-06-18T05:28:29+00:00\",\"description\":\"Survtapp shares how to use a Net Promoter Score Software for your brand and retain customers\",\"breadcrumb\":{\"@id\":\"https:\/\/www.survtapp.com\/blog\/using-a-net-promoter-score-software-for-your-brand\/#breadcrumb\"},\"inLanguage\":\"en-CA\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.survtapp.com\/blog\/using-a-net-promoter-score-software-for-your-brand\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.survtapp.com\/blog\/using-a-net-promoter-score-software-for-your-brand\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.survtapp.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Using a Net Promoter Score Software for your Brand\"}]},{\"@type\":\"Article\",\"@id\":\"https:\/\/www.survtapp.com\/blog\/using-a-net-promoter-score-software-for-your-brand\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.survtapp.com\/blog\/using-a-net-promoter-score-software-for-your-brand\/#webpage\"},\"author\":{\"@id\":\"https:\/\/www.survtapp.com\/blog\/#\/schema\/person\/fbf93cc061a4343ac5a7541aa8eaaefa\"},\"headline\":\"Using a Net Promoter Score Software for your Brand\",\"datePublished\":\"2017-03-15T07:39:11+00:00\",\"dateModified\":\"2022-06-18T05:28:29+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.survtapp.com\/blog\/using-a-net-promoter-score-software-for-your-brand\/#webpage\"},\"wordCount\":325,\"publisher\":{\"@id\":\"https:\/\/www.survtapp.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.survtapp.com\/blog\/using-a-net-promoter-score-software-for-your-brand\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.survtapp.com\/blog\/wp-content\/uploads\/2017\/03\/Using-a-Net-Promoter-Score-Software-for-your-Brand-1.jpg\",\"keywords\":[\"app for collecting Net Promoter Score\",\"net promoter score\",\"net promoter score software\",\"nps app\",\"nps score\",\"nps software\"],\"articleSection\":[\"Applications\",\"Customer Feedback\"],\"inLanguage\":\"en-CA\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.survtapp.com\/blog\/#\/schema\/person\/fbf93cc061a4343ac5a7541aa8eaaefa\",\"name\":\"Nakul Mehra\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/www.survtapp.com\/blog\/#personlogo\",\"inLanguage\":\"en-CA\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/74cd4a37ac4cb2ac31ea9823f34f700a?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/74cd4a37ac4cb2ac31ea9823f34f700a?s=96&d=mm&r=g\",\"caption\":\"Nakul Mehra\"},\"description\":\"Nakul Mehra is the founder of Survtapp Customer Feedback SaaS, leads a Digital Transformation agency and has helped over 1,000 brands since 2007. Connect with him on Twitter or LinkedIn.\",\"sameAs\":[\"https:\/\/www.survtapp.com\",\"https:\/\/www.instagram.com\/nakulmehra\",\"https:\/\/www.linkedin.com\/in\/nakulmehra\/\",\"https:\/\/twitter.com\/nakul_mehra\"],\"url\":\"https:\/\/www.survtapp.com\/blog\/author\/nakulmehra\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Using a Net Promoter Score Software for your Brand - Survtapp Blog","description":"Survtapp shares how to use a Net Promoter Score Software for your brand and retain customers","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.survtapp.com\/blog\/using-a-net-promoter-score-software-for-your-brand\/","og_locale":"en_US","og_type":"article","og_title":"Using a Net Promoter Score Software for your Brand - Survtapp Blog","og_description":"Survtapp shares how to use a Net Promoter Score Software for your brand and retain customers","og_url":"https:\/\/www.survtapp.com\/blog\/using-a-net-promoter-score-software-for-your-brand\/","og_site_name":"Survtapp Blog","article_published_time":"2017-03-15T07:39:11+00:00","article_modified_time":"2022-06-18T05:28:29+00:00","og_image":[{"width":1920,"height":1280,"url":"https:\/\/www.survtapp.com\/blog\/wp-content\/uploads\/2017\/03\/Using-a-Net-Promoter-Score-Software-for-your-Brand-1.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_creator":"@nakul_mehra","twitter_misc":{"Written by":"Nakul Mehra","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Organization","@id":"https:\/\/www.survtapp.com\/blog\/#organization","name":"Survtapp","url":"https:\/\/www.survtapp.com\/blog\/","sameAs":[],"logo":{"@type":"ImageObject","@id":"https:\/\/www.survtapp.com\/blog\/#logo","inLanguage":"en-CA","url":"https:\/\/www.survtapp.com\/blog\/wp-content\/uploads\/2021\/11\/cropped-logo-9.png","contentUrl":"https:\/\/www.survtapp.com\/blog\/wp-content\/uploads\/2021\/11\/cropped-logo-9.png","width":256,"height":57,"caption":"Survtapp"},"image":{"@id":"https:\/\/www.survtapp.com\/blog\/#logo"}},{"@type":"WebSite","@id":"https:\/\/www.survtapp.com\/blog\/#website","url":"https:\/\/www.survtapp.com\/blog\/","name":"Survtapp Blog","description":"","publisher":{"@id":"https:\/\/www.survtapp.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.survtapp.com\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-CA"},{"@type":"ImageObject","@id":"https:\/\/www.survtapp.com\/blog\/using-a-net-promoter-score-software-for-your-brand\/#primaryimage","inLanguage":"en-CA","url":"https:\/\/www.survtapp.com\/blog\/wp-content\/uploads\/2017\/03\/Using-a-Net-Promoter-Score-Software-for-your-Brand-1.jpg","contentUrl":"https:\/\/www.survtapp.com\/blog\/wp-content\/uploads\/2017\/03\/Using-a-Net-Promoter-Score-Software-for-your-Brand-1.jpg","width":1920,"height":1280,"caption":"Using a Net Promoter Score Software for your Brand"},{"@type":"WebPage","@id":"https:\/\/www.survtapp.com\/blog\/using-a-net-promoter-score-software-for-your-brand\/#webpage","url":"https:\/\/www.survtapp.com\/blog\/using-a-net-promoter-score-software-for-your-brand\/","name":"Using a Net Promoter Score Software for your Brand - Survtapp Blog","isPartOf":{"@id":"https:\/\/www.survtapp.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.survtapp.com\/blog\/using-a-net-promoter-score-software-for-your-brand\/#primaryimage"},"datePublished":"2017-03-15T07:39:11+00:00","dateModified":"2022-06-18T05:28:29+00:00","description":"Survtapp shares how to use a Net Promoter Score Software for your brand and retain customers","breadcrumb":{"@id":"https:\/\/www.survtapp.com\/blog\/using-a-net-promoter-score-software-for-your-brand\/#breadcrumb"},"inLanguage":"en-CA","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.survtapp.com\/blog\/using-a-net-promoter-score-software-for-your-brand\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.survtapp.com\/blog\/using-a-net-promoter-score-software-for-your-brand\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.survtapp.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Using a Net Promoter Score Software for your Brand"}]},{"@type":"Article","@id":"https:\/\/www.survtapp.com\/blog\/using-a-net-promoter-score-software-for-your-brand\/#article","isPartOf":{"@id":"https:\/\/www.survtapp.com\/blog\/using-a-net-promoter-score-software-for-your-brand\/#webpage"},"author":{"@id":"https:\/\/www.survtapp.com\/blog\/#\/schema\/person\/fbf93cc061a4343ac5a7541aa8eaaefa"},"headline":"Using a Net Promoter Score Software for your Brand","datePublished":"2017-03-15T07:39:11+00:00","dateModified":"2022-06-18T05:28:29+00:00","mainEntityOfPage":{"@id":"https:\/\/www.survtapp.com\/blog\/using-a-net-promoter-score-software-for-your-brand\/#webpage"},"wordCount":325,"publisher":{"@id":"https:\/\/www.survtapp.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.survtapp.com\/blog\/using-a-net-promoter-score-software-for-your-brand\/#primaryimage"},"thumbnailUrl":"https:\/\/www.survtapp.com\/blog\/wp-content\/uploads\/2017\/03\/Using-a-Net-Promoter-Score-Software-for-your-Brand-1.jpg","keywords":["app for collecting Net Promoter Score","net promoter score","net promoter score software","nps app","nps score","nps software"],"articleSection":["Applications","Customer Feedback"],"inLanguage":"en-CA"},{"@type":"Person","@id":"https:\/\/www.survtapp.com\/blog\/#\/schema\/person\/fbf93cc061a4343ac5a7541aa8eaaefa","name":"Nakul Mehra","image":{"@type":"ImageObject","@id":"https:\/\/www.survtapp.com\/blog\/#personlogo","inLanguage":"en-CA","url":"https:\/\/secure.gravatar.com\/avatar\/74cd4a37ac4cb2ac31ea9823f34f700a?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/74cd4a37ac4cb2ac31ea9823f34f700a?s=96&d=mm&r=g","caption":"Nakul Mehra"},"description":"Nakul Mehra is the founder of Survtapp Customer Feedback SaaS, leads a Digital Transformation agency and has helped over 1,000 brands since 2007. Connect with him on Twitter or LinkedIn.","sameAs":["https:\/\/www.survtapp.com","https:\/\/www.instagram.com\/nakulmehra","https:\/\/www.linkedin.com\/in\/nakulmehra\/","https:\/\/twitter.com\/nakul_mehra"],"url":"https:\/\/www.survtapp.com\/blog\/author\/nakulmehra\/"}]}},"_links":{"self":[{"href":"https:\/\/www.survtapp.com\/blog\/wp-json\/wp\/v2\/posts\/301"}],"collection":[{"href":"https:\/\/www.survtapp.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.survtapp.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.survtapp.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.survtapp.com\/blog\/wp-json\/wp\/v2\/comments?post=301"}],"version-history":[{"count":3,"href":"https:\/\/www.survtapp.com\/blog\/wp-json\/wp\/v2\/posts\/301\/revisions"}],"predecessor-version":[{"id":1030,"href":"https:\/\/www.survtapp.com\/blog\/wp-json\/wp\/v2\/posts\/301\/revisions\/1030"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.survtapp.com\/blog\/wp-json\/wp\/v2\/media\/939"}],"wp:attachment":[{"href":"https:\/\/www.survtapp.com\/blog\/wp-json\/wp\/v2\/media?parent=301"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.survtapp.com\/blog\/wp-json\/wp\/v2\/categories?post=301"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.survtapp.com\/blog\/wp-json\/wp\/v2\/tags?post=301"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}