Most of us have already read our management books or at least heard about the 80-20 rule. In terms of business it simply means that ‘as much as 80 percent of your sales or revenues are generated from as few as 20 percent of your customers’. So, quite obviously, it is very important for any […]

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Knowing what’s on your customer’s mind is very crucial for the future of your organisation. A properly created Customer Feedback Form or Survey can always bring you the much required brownie points in forms of increased customer satisfaction and therefore more customer retention or loyalty. Remember, you can only sell, resell, up-sell or cross-sell your […]

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