Customer Satisfaction is the core factor that defines your business lifecycle. High levels of Customer Satisfaction with exceeded expectations results in Customer Retention, Customer Loyalty, and Product Repurchase – the core purpose of conducting Customer Satisfaction Surveys.  Creating an effective Customer Satisfaction Survey Questionnaire is not an easy task but definitely worth the time invested. It […]

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Most of us have already read our management books or at least heard about the 80-20 rule. In terms of business it simply means that ‘as much as 80 percent of your sales or revenues are generated from as few as 20 percent of your customers’. So, quite obviously, it is very important for any […]

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If you hear your customers complain just too much about your organisation or products, trust me on this, this isn’t a problem! The real trouble is when they don’t! Actually, when they say nothing at all! If you design a Customer Feedback Survey to dig out what’s really on their mind, you might want to […]

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Knowing what’s on your customer’s mind is very crucial for the future of your organisation. A properly created Customer Feedback Form or Survey can always bring you the much required brownie points in forms of increased customer satisfaction and therefore more customer retention or loyalty. Remember, you can only sell, resell, up-sell or cross-sell your […]

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After years and months of hard work and sleepless nights that went into manufacturing your product, it can be disheartening to see that it is not as successful as you hoped it would be. The world is a huge market place full of numerous products. Thus, in order to succeed, it will be essential for […]

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Customer satisfaction survey is an infallible strategy to get customer feedback and gather idea about your business’ position in the market. But creating a questionnaire for a customer survey is not an easy thing to do. Without proper game plan, you might not be able to get the desired results. Here are the 12 question […]

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