Customer feedback is a great way to help a brand improve on its weak links. So it is essential that brands must select the most appropriate mediums of communication and presentation in order to captivate a customer’s experience. 4 ways to conduct an Engaging Customer Experience Survey Survey format How your survey is displayed plays […]

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Most of us have already read our management books or at least heard about the 80-20 rule. In terms of business it simply means that ‘as much as 80 percent of your sales or revenues are generated from as few as 20 percent of your customers’. So, quite obviously, it is very important for any […]

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Yeah, we are all striving to survive our necks in this day and age, trying to balance work and family and most of all, seeking hard – a little mental peace for ourselves – which we are actually running out of, with each passing day. And so, whenever the word ‘Spa’ or ‘Salon’ sprouts up, […]

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If you hear your customers complain just too much about your organisation or products, trust me on this, this isn’t a problem! The real trouble is when they don’t! Actually, when they say nothing at all! If you design a Customer Feedback Survey to dig out what’s really on their mind, you might want to […]

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