Customer feedback is a great way to help a brand improve on its weak links. So it is essential that brands must select the most appropriate mediums of communication and presentation in order to captivate a customer’s experience. 4 ways to conduct an Engaging Customer Experience Survey Survey format How your survey is displayed plays […]

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Most of us have already read our management books or at least heard about the 80-20 rule. In terms of business it simply means that ‘as much as 80 percent of your sales or revenues are generated from as few as 20 percent of your customers’. So, quite obviously, it is very important for any […]

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Running a business involves a number of issues. There are many factors that have to be borne in mind when running a business of any kind. One of the most important aspects of running a business is marketing. If you are marketing a business using the right methods, you are bound to realise a great […]

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If you hear your customers complain just too much about your organisation or products, trust me on this, this isn’t a problem! The real trouble is when they don’t! Actually, when they say nothing at all! If you design a Customer Feedback Survey to dig out what’s really on their mind, you might want to […]

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Knowing what’s on your customer’s mind is very crucial for the future of your organisation. A properly created Customer Feedback Form or Survey can always bring you the much required brownie points in forms of increased customer satisfaction and therefore more customer retention or loyalty. Remember, you can only sell, resell, up-sell or cross-sell your […]

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