Customer Satisfaction is the core factor that defines your business lifecycle. High levels of Customer Satisfaction with exceeded expectations results in Customer Retention, Customer Loyalty, and Product Repurchase – the core purpose of conducting Customer Satisfaction Surveys.  Creating an effective Customer Satisfaction Survey Questionnaire is not an easy task but definitely worth the time invested. It […]

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Customer feedback is a great way to help a brand improve on its weak links. So it is essential that brands must select the most appropriate mediums of communication and presentation in order to captivate a customer’s experience. 4 ways to conduct an Engaging Customer Experience Survey Survey format How your survey is displayed plays […]

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A negative customer feedback on social media, search engines or any review site can scare away potential customers, investors, employees and associates. For instance, if you’re getting Negative Google Reviews – look into the matter and try to find out if the review is genuine and what is the depth of the grievance. It’s important […]

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With Universities, Colleges & Schools there is a lot involved which need the attention of the management system in order to make it a great experience for the the students, faculty, parents, staff & the educational world. You must be doing great on your part but there are many things that the people involved on […]

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What is a Net Promoter Score? The Net Promoter Score is an index ranging from -100 to 100 that calculates the willingness of a customer to recommend a brand’s product or service to others. It is used as an envoy for measuring the customer’s overall satisfaction with a company’s product or service and loyalty to […]

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As a marketer, time and again, you will need to reach out to your customers for their views and reviews. While not giving due importance to conducting a thorough market survey before launching a new product is out of question, you must also realise how regular customer feedback helps in marketing it along the way. […]

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Most of us have already read our management books or at least heard about the 80-20 rule. In terms of business it simply means that ‘as much as 80 percent of your sales or revenues are generated from as few as 20 percent of your customers’. So, quite obviously, it is very important for any […]

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Running a business involves a number of issues. There are many factors that have to be borne in mind when running a business of any kind. One of the most important aspects of running a business is marketing. If you are marketing a business using the right methods, you are bound to realise a great […]

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If you hear your customers complain just too much about your organisation or products, trust me on this, this isn’t a problem! The real trouble is when they don’t! Actually, when they say nothing at all! If you design a Customer Feedback Survey to dig out what’s really on their mind, you might want to […]

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Surveying customers on a regular basis and in different ways, is an important part to have a successful business, regardless of your industry, service, or product. Surveys measure happiness or unhappiness through your offerings, decide important requirements and provide an opportunity to successfully communicate and build a personal relationship with the customers. When you have […]

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